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Strategic Review - Country Report Polska

fasEo spent four weeks in Poland studying the market, and conducted interviews with Customer and bank groups.

Additionally, desk top research and the writers own experiences over the past 30 years of credit card development, has led to the production of a weighty document that seeks to explore the market opportunities in an understandable and compelling way.

This marketing strategy paints a picture of success for credit cards and foresees many-fold growth over the next five years. But the level of success will clearly lie with the banks as they compete to acquire, activate and retain customer relationships. The strategy eludes to and details many tactics that certain banks may deploy to win the day

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